WHY TEST OF TIME?

Simple.  Because our marketing communications techniques, and the vast majority of clients that have used them, have all stood the test of time. Products launched as far back as 1979 are still thriving, even if they have subsequently been acquired or rolled into different brands.  The same applies to our capital raising operations which, until now, have principally been applied to our marcoms clients.  However, in a rapidly changing early-stage investment environment along with new methodologies that we ourselves have helped develop (and being used by many others), is now becoming a larger part of our business.  Our capital raising operations were spun out to Equility Capital (www.equilitycapital.com) in August 2009.

Our philosophy is straightforward. You can advertise, network, sponsor, mailshot and do all those other things that everybody else does. But, unless you genuinely communicate and connect with your customers, suppliers and even, in some cases, your competition – you’ll always be just another player in your market. That is what marketing communications (marcoms) is all about.

Believe it or not, the same principles apply to the capital raising process.  If you don't get your
proposition across in the first few seconds, the deal is going no further.

Please take the time to look around our site.  Then, if you’re really serious about growing your business please call us.  Even better, download and complete the briefing form opposite and send it to us.  Then we can communicate.